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Promoting jewelry course


#1

Hi all! I am a relatively new jewelry designer and I have heard that
there are courses that teach you the basics on promoting your
collection such Dede Sullivan’s “PR for jewelry designers 101”.
However, I have not been successful in reaching Dede. Does anyone
know about a course or a resource that could teach me these basics?
Regards, Cristina www.@Cristina_Navarro


#2

Hi Cristina, Alan Revere also teaches a class in “Marketing Designer
Jewelry” at the Revere Academy of Jewelry Arts in San Francisco. This
is a one day class which is very comprehensive and full of
on a wide range of related topics. The next scheduled
date for the class is March 5th, according to the latest copy of the
Winter/Spring 2004 brochure. Details at www.revereacademy.com

Incidentally, there is also a Marketing Panel Special Event with Alan
Revere at the Learning Annex in San Francisco. Set for February 8th,
“How to Start Your Own Jewelry Line” is a panel discussion by a group
of experienced designers on pricing, marketing, sales reps, branding,
business and more. This sounds very worthwhile for the emerging
jewelry designer. To register contact www.learningannex.com or call
415-788-5500.

Michael David Sturlin
https://www.ganoksin.com/orchid/sturlin1.htm


#3

Hi all! I am a relatively new jewelry designer and I have heard that
there are courses that teach you the basics on promoting your
collection such Dede Sullivan’s “PR for jewelry designers 101”.
However, I have not been successful in reaching Dede. Does anyone
know about a course or a resource that could teach me these basics?
Regards, Cristina www.@Cristina_Navarro


#4

Dear Michael,

Thank you so much for the Nonetheless, I forgot to
mentioned that I live in Massachussets so something in the New
England area would be more convenient. If I don’t find any course
around this area I would definately consider taking a trip to San
Francisco.

Regards, Cristina


#5

Cristina,

The Revere Academy in San Francisco offers a these classes, from our
catalog, that address the issues of promotion of jewelry products:

Trade Practices on February 2-3:

Learning trade practices in jewelry can take years. Whether you plan
to be an employed bench jeweler or an entrepreneur, you must know
about relevant laws, industry standards and customs. Discussion
includes how to recycle scrap gold, how to test gold, calculate
prices, take in and track jobs. You will learn about tool
maintenance, health precautions, trade magazines and events,
insurance, copyrights, patents, trademarks, where to get technical
and much more.

How to Start Your Own Jewelry Line on February 8:

A panel of experienced jewelry designers and marketers will discuss
a number of important topics including:

How to create a salable line
How to develop your own unique fashion identity
Where to find inspiration
How to price your work
How to sell your line
Working with sales reps
Approaching stores
Using trade shows
Writing a press release
Getting publicity and magazine coverage
Building the business
Establishing a brand

Marketing Designer Jewelry on March 5:

This class offers priceless for jewelry designers,
craftspeople, artists, manufacturers and entrepreneurs as well as
those entering the field. Topics include product development, image,
pricing, advertising, press releases, copyrights, trade shows, sales
reps, consignment, credit, competitions, crafts fairs, photography,
display, security, catalogues and more. Bring examples of your work
and promotional materials for discussion.

Alan

Revere Academy of Jewelry Arts, Inc.
760 Market Street
Suite 900
San Francisco, California 94102
USA
tel: 415-391-4179
fax: 415-391-7570


alan@revereacademy.com


#6

If you are in convenient proximity to the Boston area check in with
Karen Christians at Metalwerx, she likely offers classes directed
towards marketing and promotion as well. http://www.metalwerx.com

Michael David Sturlin
https://www.ganoksin.com/orchid/sturlin1.htm


#7

This summer we will be looking for an intern/apprentice. We are a
very successful small atelier specializing in hand fabrication with
fine 70% of our jewelry is designed and hand fabricated
in our own workshop. We are not a repair shop, we take in no
outside repair work. We have two master goldsmiths and one graduate
gemologist on staff. Much of what Revere is teaching is simply part
and parcel of our day to day activities. A full-time position is
possible for a successful intern.

The successful candidate must have bench experience (school or
practical) and be flexible and willing to take on tasks that range
from customer service, marketing, sales and bench work. Time: Late
June through Labor day. If you are interested, send your resume by
email, fax or snail mail.

Richard W. Wise
R. W. Wise, Goldsmiths, Inc.
81 Church Street
Lenox, Ma. 01240
FAX: 413-637-8275

Check out our websites: http://www.rwwise.com or my new book at:
http://www.secretsofthegemtrade.com


#8

Hi Christina,

I have just the class for you. Check out Visiting Artist Sam
Patania’s course at Metalwerx in Waltham, MA.

http://www.metalwerx.com/wk-business4artist.html

Sam Patania is a third generation jeweler in Tucson, Arizona the
organizer of the Tucson Orchid Dinner. You can contact him through
this forum if you have any questions about the class.

Check out all our workshops at Metalwerx.

Karen Christians
M E T A L W E R X
50 Guinan St.
Waltham, MA 02451
Ph: 781/891-3854
Fx: 781/891-3857
www.metalwerx.com
email: @Karen_Christians


#9

Dear Cristina, You have a top notch school in Mass, called Metalwerx,
and by the way I am teaching a course there myself on the art of
running a craft business. Check out the web site,
http://www.metawerx.com.

Karen Christians the owner of Metalwerx is very involved in Orchid
and a fantastic artist and teacher who has organized a school which
is going to be very influential to the craft. Keep your eye on
Metalwerx all. Sam Patania, Tucson