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Pricing design drawing

I need help pricing the sale of a jewelry drawing that will be used
as graphic design. I am making pins that will be used as Women In
Business awards given by Triangle Business Journal (anyone heard of
them?). Now that they have seen the design, they also want to use it
in their promotions for the whole award project, as a graphic piece
and logo. They called to ask who has the copyright on it, me or them,
and I told them that I do, until I sell it to them. They are
interested, but neither of us knows what to ask/offer for such a
deal. This is just for its use in print; I will retain copyright of
the jewelry piece so that I will be the one to continue to get this
yearly repeated jewelry commission of 25 pieces.

Does anyone have an idea what a graphic design for such use might be
worth? They might have to do further work on it, since my sketch is
not really ready for publication, and I am not intending to try to
work it up for them. I’ll leave that to a graphic art pro, which they
may have on staff at the magazine. What do you think? Where should I
start in trying to price this deal? It seems like extra easy money to
me, kind of an add-on sale, so I want to make them a good offer.

– M’lou Brubaker, Jeweler

M’lou,

I think we need more here. Is the organization a profit
or non-profit. Are they using this to make money or no. By that I
mean, does it call attention to their profit making activities? Just
because an organization gives something away doesn’t mean that it is
being philantropic if its other activities make money and it is
looking for PR value. What is the duration of use? Will it be used
annually or just for some specific finite amount of time?

Richard
www.rwwise.com
For Information and sample chapters from my new book:

I think we need more here. Is the organization a
profit or non-profit. Are they using this to make money or no. By
that I mean, does it call attention to their profit making
activities? Just because an organization gives something away
doesn't mean that it is being philantropic if its other activities
make money and it is looking for PR value. What is the duration of
use? Will it be used annually or just for some specific finite
amount of time? 

The organization is for profit, a business journal or journals. The
awards program is to be repeated yearly. I think the program will
enhance their for-profit activities. It is a new award, so how long
they will really give it may be unknown. I am to make 24 regular
jewelry pieces, and one special one. The logo in question would look
like these pieces, done as graphic art to advertise this program and
maybe decorate the awards event. I don’t think that there is anything
philanthropic about this; it’s business. The awardees are being
recognized for being outstanding businesswomen.

M’lou Brubaker, Jeweler
www.craftswomen.com