Richard's seemingly callous statement
I was being facetious:
"treating serious issues with deliberately inappropriate humour."
Gold jewellery is a luxury item. And while some need to save up to
purchase, that means they can afford it.
And probably would treasure it more than someone who can max the
Now in relation to expensive, try fashion jewellery.
The % markups would amaze you and high sales volumes.
When I worked in that section of the trade 1000% markup on materials
and labour was common.
Fashion jewellery/accessories has 2 main parameters
1 must be expensive
2 must be out of date by next season or not last that long
In the early days of that business, I mentioned to my hair
accessories customer that some items could only be worn 10 times
before they wore out. Made stock to his designs. (Cost me 50 cents
labour and materials, wholesale price $5 retail price $25.
That was in the 1980's. It was hard to keep up the production to
His reply was "Isn't fashion wonderful!"
I said I don't understand. He explained the main parameters of
fashion to me and then added.
"It is cheaper than champagne and lasts longer! If you can't afford
it don't play the fashion GAME!"
This was from a gentleman who spent a $1000 a week in advertising
his London salons in 1956.
In the mid 1980's (he had one salon in Sydney Australia) I delivered
100 units a day to him, six days a week. Do the math. I was only one
of 10 suppliers.
Proud of what I made, no it was fashion aka crap. Enjoy the money,
Why am I not still making fashion jewellery, it is a very nasty
business the smell of BS is over the top.
Lets not even talk about dealing with the stylists who think they
are God, and real bitches and that was just the 'BOYS'.
Let alone the precious little girls who were models etc.
My friend who was a photographer's agent told me a wonderful story
about a shoot on a tropical island when a model
told a photographer from NY how to do his shoot. He said one word,
"NEXT!" For some reason she was surprised the contracts
Now when it comes to STYLE, think quality, longevity and names like
Yves, Coco, Cartier etc.