The formula to figure your wholesale price goes something like:
$44.70 + $10.00 + ( 35/60 * your hourly bench rate) + your
margin for overhead + a reasonable profit = Your Wholesale
Price. $44.70 + $10.00 + (35/60 * your hourly bench rate) + your
overhead + a reasonable profit * 3 (or whatever the traffic will
bear) = Your Retail Price.
Both formulae will vary wildly depending on your customer base,
the area you sell in, your talents and abilities, both at the
bench and on the sales floor, and the pressure of your
competitors. Good luck!!