Pr 101

Jewelry Discussion
1

Hey Guys: I am teaching PR 101 again this coming January. Below is
the info. Please feel free to email me off list with any questions
you may have.

Happy Holidays!

DeDe Sullivan dedemetal jewelry

Public Relations 101 Less than 2% of all designers who brave editors
and open calls get the nod. This workshop offers tips from a fellow
designer on how to beat the odds and generate press interest

Workshop includes: How to determine your market What editors look for
in your bio How to pitch your line to a magazine or department store
Why a web presence is essential

Each student will leave with a “kit” of tips & instructions
including: how to write a press release, tips for cold calling, how
to choose a logo and a list of organizations that can help you get
your name out there. In addition, I will be available for up to one
month after class finishes to read and tweak your PR Kit in progress
via email and fax. Total cost $120.00

Workshops take place at: FIVE ONE SEVEN, 517 EAST 12TH STREET
BETWEEN A & B WORKSHOP WILL BE ABOUT 2+ HRS LONG TUESDAY JANUARY 7TH
10:00AM - 12:00PM SUNDAY JANUARY 12H 11:00AM - 1:00PM TUESDAY JANUARY
14TH 10:00AM - 12:00PM LIMITED SPACE ONLY 4 STUDENTS PER CLASS

Call to reserve your space 212-475-7943

Please bring any press materials you may have

DeDe Sullivan is the woman behind DeDeMetal Jewelry and part owner
of the store FIVE ONE SEVEN. MISS SULLIVAN RECENTLY WON THE 2002
BEST ACCESSORY DESIGNER AWARD AT THE FIRST ANNUAL INDEPENDENT FASHION
AWARDS. DeDeMetal Jewelry and FIVE ONE SEVEN have been mentioned
and seen in the following publications over the last 8 months: BASIL
INTERNATIONAL, WWD, TIMEOUT NEW YORK & TEEN PEOPLE and will be in
the following magazines starting next month: LUCKY MAGAZINE AND MARIE
CLAIRE.

2

I took this workshop the last time it was offered and I am so glad I
did. The area of marketing my jewelry, no matter how much I read
about it, is still a great puzzle to me. PR 101 put into focus what
I should be concentrating on and also helped with areas that I knew I
should be working on but did not know exactly how to go about it. In
addition to that I got invaluable opinions on my promotional material
from someone with many years experience in both advertising and
jewelry. Thanks for offering this great service, DeDe.

Jill http://www.jjewelry.com P.S. Not affiliated, just wanted to
share my experience about the workshop for anyone thinking about
taking it.

3

DeDe, Have you thought of offering your class in other places beside
NY City?

Not to put Kate Wolf (in Portland Maine) on the spot, but she has
had other great teachers come and offer classes at her studio. She
also, trades with Blaine Lewis, at the New Approach School. Those
might be 2 areas of the country where you would get more exposure and
those of us who couldn’t get to NYC would also. Sounds like your
class is a real eye opener and a benefit. Just a thought.

Barbara Smith-McLaughlin in very rainy New Hampshire, where I wish
it was snow!

4

Hello Barbara: I am very open to teaching anywhere… Anyone
interested in having me teach in their studios in their area -
please email me off list

Thanks!!
@dede_sullivan_hugo_b
dd

5

We have a wonderful place inEliot,Me. called Sanctuary Arts and our
Seacoast Jewelry Guild would be happy to plan a workshop for you.
If you are interested,please contact Louise Gerstenblatt off line at
@LGOriginal.