Todd, I wouldn’t worry about it. Like you, I do everything myself,
and I mean everything except the lapidary work. However, I have found
that the public really doesn’t seem to care. The only ones who are
interested are other jewelers, who are curious about some technique I
have used. I always take time to explain it in detail to them.
However, the buying public buys something because the finished
product appeals to them. I have yet to find any who are interested in
how it was made, or the fact that I made it entirely myself.
I once went to great pains to assemble a little display showing all
the steps involved in making my cloisonne enamel jewelry–the fine
silver base, the initial clear enamel over it, the wires in place,
the first layers of enamel, etc. Etc. Etc… Very very few were at all
interested in it. I finally stopped lugging it around to shows.
There will always be “artists,” at shows who use components, and
things made from kits or “how to instructions,” found in all the
jewelry magazines. Sadly, the buying public does not seem to be aware
However, what really pleases me is that I get a lot of comments on
my clasps, which are intricately made, set with stones, and easy to
open and close—not your run-of-the-mill twisted wire hooks.
The public is not aware that I made it myself, nor do they care.
They like the piece, so they buy it.
But, the reason they liked it and bought it is that is is different
from what others are offering.
So take enjoyment in the fact that yours is a truly original
creation, made from scratch by you and your wife., and don’t be
concerned that the public is really not interested. The fact that
they buy it shows that they do appreciate the time and work you put