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Offer “Free Stuff” to Build Your Customer List
Virginia Vivier
I’ve been doing a lot of research on how to generate sales in this
crummy economy and one of my favorite “expert” sources is Bill
Stoller’s eZine (http://www.publicityinsider.com). I happened upon a
gem (no pun intended) from one of his newsletters. His point was to
give away as much “free stuff” as you can, to build a prospect list
even in times when sales are down. "You will make far more money,
and have a much more stable business, if you create lots of targeted,
high value, zero cost (free) virtual goodies to give away to your
visitors in exchange for their name and e-mail address, than if you
don’t…
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http://virginia.ganoksin.com/blogs/2008/10/25/
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Of Pearls and Hospital Stays
Beth Wicker
You may well be wondering what pearls and hospital stays have to do
with each other! Well, I have spent entirely too much time in
hospitals with admitted family members over the last 20 years, and
have come to realize that without something productive to do I go
slightly nuts So when we realized they were going to admit my husband
Tuesday, I pulled together some pearls and stringing supplies, a
bead board, some findings, and my “travel kit” for pearls. I keep a
little zip lock container stocked with silk, needles, threader, tiny
scissors, bead tips and some findings so that it is easy to grab
when I’m traveling. Add pearls and bead board and I’m ready to rock
and roll…
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http://bethwicker.ganoksin.com/blogs/2008/10/25/
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Necklace in Sterling and Morenci Turquoise
Sam Patania
This necklace is one of the Vine Necklace series I have done in both
18K Gold and Sterling Silver. These necklaces have been set with
turquoise my grandfather and father bought decades ago. In most
cases this turquoise won’t be seen again. I still continue to get
high grade Morenci and love using it in my jewelry but, to have sets
of pear shapes as in this photo is not something that I will have
for long. Nobody that I know of is cutting calibrated Morenci that
is natural. Natural material is too unpredictable to cut in
calibrated sizes. Calibrated stones are stones cut into consistent
shapes in a variety of sizes measured in millimeters…
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http://patania-jewelry.ganoksin.com/blogs/2008/10/25/
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Pendant in 18K Gold set with Coral and Diamond
Sam Patania
This is one of my less complicated pieces. I had purchased this
wonderful piece of coral from a friend several years ago. His name
was Will Foerster and he taught me much of what I know about
turquoise. He was a lapidary and general crazy man. He died a few
years ago. This piece of coral was really meant to be the center of
what ever jewelry piece it went into. It had to go in gold and I
wanted to try to compliment it with a diamond. The color shown is
accurate, it is a really fantastic piece of coral…
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http://patania-jewelry.ganoksin.com/blogs/2008/10/24/
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About - Susan Thornton
Susan Thornton
My metalwork is contemporary with an ancient feel, modern yet
primitive, whimsical yet sophisticated, perhaps capturing some of
the paradox that makes life interesting. I am enamored by the
marvels of nature and often incorporate these inspiring elements in
my jewelry designs. Earth-wrought materials spur my imagination,
expand my vision, and provide a spiritual connection across time and
cultures for me…
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http://susanthornton.ganoksin.com/blogs/about/
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Bazaar Bizarre
Freeforged
Last weekend was the Maker Faire Austin. Part of the Faire was the
Bazaar Bizarre, which I had a table at. While I spent most of the
time at my table, I did get a chance to explore a little bit, and
among the things I saw were…
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http://freeforged.ganoksin.com/blogs/2008/10/23/
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New Gallery
Susan Thornton
I decided to go out of the gallery business and just have a studio
back in 1999.but.I am opening a gallery again. I am opening around
the first of November. I will post pictures of the new selling space
as soon as it is ready.
View article…
http://susanthornton.ganoksin.com/blogs/2008/10/24/new-gallery/
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More Experiments With CZ
Hans Meevis
The first mistake was that 98ol Bright Eyes forgot to put masking
tape on the clamp faces. The result is that the glue leaked in
between the stone and the clamp. So when I tried to remove the now
dry stone, it did not release the stone, but broke it. Well, that
certainly proved that the glue is more than strong enough. ( the
silver lining part) This was the now much smaller preformed part. (
the non-silver lining part). It looks flat, but it is not really…
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http://meevis.ganoksin.com/blogs/2008/10/25/
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Solving Problems in Class
Coralnut
Thank you Carrie. I love your web page. Your designs are simple but
elegant (my passion) and very well crafted. Keep up the good work.
Re classes, please go to www.bocamuseum.org and click on The Art
School. That will give you the whole shabang. In addition to
painting, photography, sculpting, and clay, we have a very active
jewelry studio and very very talented instructors. Take a look and
give me your impression…
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http://coralnut.ganoksin.com/blogs/2008/10/25/
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America Creates - New Place for You to Sell
Allthingsmetalclay
America Creates Fine American Arts and Crafts Online is a higher end
alternative to etsy, and it looks really great. The oft mentioned
criticism of etsy is that the prices there are generally too low,
and I agree with that, it is a problem…
View article…
http://allthingsmetalclay.ganoksin.com/blogs/2008/10/25/