I think guys like jewelry, but I don't think there aren't enough
designs that appeal to them (in my opinion of course). I don't see
a lot of guys wearing nugget rings, or animals (like the old lions
head) up here in the northeast.
Men wear jewellery for different reasons then women do.
Jewellery for man must be highly individualized, or man would not
wear it. It has been tried before to market mass-produced jewellery
for men. They all failed.
The roots of this behavior is in survival instinct.
In stone age, women signal their intention to mate by wearing
decorations, and gemstones were highly prized. When sitting around
the fire, even uncut gem would look mesmerizing and would guaranty to
attract attention of another gender.
For a man to wear something attracting attention, meant something
else. It meant that his chances of becoming a target for an attack
were significantly increased, so to survive, one must be circumspect.
While in position of power, than a man could afford to attract
attention and wear jewellery, but it was his way of showing that his
status. So jewellery, for a man, is a summary of his accomplishments
up to a particular point in time, which is changes frequently.
This behavior is a part of our genetic code and is not likely to
One can have a very thriving business doing men jewellery, but every
client must be carefully interviewed to understand his needs, and
jewellery must be carefully designed to reflect it.