Hi Elle - How good of you to take time to report back to us!
I have also had a similar experience of the display holders drawing
more attention than the jewelry. When that happened, I knew I was in
trouble! . . . but actually, I had invented and forged the holders so,
I would then offer to make those individuals a holder! However,
your observation that when you left the shoes behind, you were selling
better, is something to note. Perhaps the ‘science experiment’ could
be held again to ‘test’ the results! The variables always are
changing though - people, location and time of year etc. - so, it is
hard to really know if it is an accurate analysis. When selling in an
environment with people selling a bigger product (like clothing or
ceramics), it seemed that having something vertically visible to catch
the customers’ eye, to attract them to even stop in and take a look,
was a help. Perhaps, on those occasions the shoes will be a plus!
Congratulations on a successful beginning.