Hoo boy you are going to hear everything on this one. Pricing
of diamonds retail is a major issue. There are people working on
as little as 1-2% and there are others who will keystone or
triple keystone. I think you have to evaluate the type of
operation you are and what it costs YOU to sell the stone, i.e.
have sources, make good buys, rent, overhead, time getting the
stones etc. Or you can sell better make diamonds and make a
higher markup usually just because most people don’t carry them.
Generally speaking, the smaller the stones the more you can
charge, because if you sell a $10,000 diamond and mark it up 20%
you can still make $2000, but if you sell a $500 diamond you only
make $100. Daniel R. Spirer, GG Spirer Somes Jewelers 1794
Massachusetts Ave Cambridge, MA 02140 617-491-6000