After being reluctant to use them in the past, I'll be selling
rubber cords for the first time at a show this weekend, and I'm a
bit concerned that it may be difficult to get customers to accept
them as a "valid" jewelry material. I love the smooth look, the
perfect flexibility, and the price of these cords, but I'm worried
that some folks might be put off by the word "rubber."
Oh, Jessee. I just have to ask, what would make a jewelry material
"invalid"? A lot of people are put off by the words "cubic zirconia"
but have no problem buying "pink ice." In this world of widespread
gem misnomers, I never thought I'd hear or read about rubber
Is there any alternative descriptor I can use - something like
"nitrile" or "neoprene"
Since CZs are called by such inventive words as "Diamonelle",
"Diamonique", etc., maybe you could call your rubber cords something
similar. How about "Leatheresque", or, instead of neoprene,
"NeoQueen?" (please note heavy sarcasm).
At the risk of alienating one of my favorite people here, Jessee, I
think you're trying to make a silk purse from a sow's ear. You said
yourself that you like the look, flexibility and price of the rubber
cords. Either your customers will too, or they won't. Present it as
(and rightfully so) one of the current jewelry material crazes, and
they'll buy it up like it's going out of style. All styles (jewelry
and all others) do just that, anyway.
Something tells me that there is a breakthrough concerning the
fetish industry hiding here, somewhere.
James in SoFl