Thanks for your reply, To answer your plating questions, just a bit
of background, because I made lots of plated jewellery, and had my
plater put on silver to the thickness of 2 tho/in. Microns are much
smaller than thous, sounds good tho theres not much metal there!
With plating, the setup and handling sometimes is more than the
metal costs. So I was priced so many tho per hour tank time And more
importantly how long it will last depends on its user. Ive had
customers who complained how the plating wore, and on inspection
found that this lady was building a rockery! without gloves!. So how
thick plating you will decide upon will depend on what proportion of
the total cost the plating is in your business plan. As much as you
OK so your not prepared to give an outline of your plan, no matter,
its yours not mine so it really doesnt matter to me, I was just
curious how it compared to mine…
However, ill outline the business plan I had when I started some 48
yrs ago and its served me faithfully over this time.
I made absolutely sure I mastered all the technical details of
what I wanted to make with my 2 hands, to the point itwas as good as
the best in the professional jewellery market.
I also made sure I made what no one else was making, because
theres much bigger and much more capital funded makers that were
streets ahead of my starting efforts.
I had to ensure that my marketing produced the weekly results I
needed to make it financially viable. Its lovely making beautiful
things but it has to be commercial as well otherwise its just a
I had 1 and 2 sorted within 3 months of starting up in 1968, but it
wasnt till I decided to try and sell direct 3 months later to the
customer retail that it all came together and took off. Selling
wholesale didnt work for me.
I was 34 at that time, and had an artistic upbringing as a child,
then as I had an aptitude for engineering, I trained in aviation
engineering, wonderful dicipline !! then had 11 yrs in sales and
marketing. all 3 came together, and Ive built on that base over the
As Rob said in his last post, we wish you well, youll survive or
fall by your own efforts in this game.
and I hope to hear more about what you finish up doing. Post here,
theres room on Ganoksin for costume jewellery makers too!