Why don't schools offer courses on copyright filing, photography,
and resume writing?
I ask the same question, but phrase it differently: Why don't other
schools include the kinds of and resources jewelers must
know, in addition to instruction on how to make jewelry?
We do! The Revere Academy includes all of that and much
more in several classes we offer apart from our extensive hands-on
In our two-day Trade Practices class (next on Feb 2-3, 2004), I
explain copyrights, trademarks and patents, and how to obtain them.
I explain how the jewelry industry works as well as what you need to
know to maintain a jewelry studio. Other topics include recycling
scrap gold, testing gold, calculating prices, taking in and tracking
jobs, tool maintenance, health precautions, trade magazines and
events, insurance, where to get technical and much
In my Marketing Designer Jewelry class (next on March 5, 2004), I
explain what a good jewelry image should have and I suggest several
professional photographers who are skilled and easy to work with.
(We used to also teach photography for jewelers, but it became clear
that most jewelers are not up to the task of learning photography.)
The Marketing class covers essential for jewelry
designers, craftspeople, artists, manufacturers and entrepreneurs as
well as those entering the field. Topics include product
development, image, pricing, advertising, press releases,
copyrights, trade shows, sales reps, consignment, credit,
collections, competitions, crafts fairs, display, security,
catalogues and more.
And, anytime one of our students wants help with a resume, Christine
Dhein our assistant director, offers one-on-one guidance with follow
I agree that success in jewelry depends on a lot more than just the
ability to saw and file. Those entering the field need a
well-rounded curriculum combining bench skills, industry facts and
materials theory along with lots of hands-on practice.
Revere Academy of Jewelry Arts, Inc.
760 Market Street
San Francisco, California 94102