Well, yes, I did have one success with licensing a trademark, and
although this story is outside the Jewelry industry, the concept
To keep a long story short:
At one time I developed and marketed a computer mouse called
"PalmPoint". Received a US registered trademark on this name.
After a few years I received a call from an attorney, working for a
company called 3-com. Seems that they had tremendous success selling
a product called “PalmPilot” and “Palm” computers. Then, they
figured out that they did not own the name.
A problem for them. They couldn’t very well change the name from
"Palm Pilot" or “Palm computing” to “Bubba’s hand held” or “pocket
clone” or some other name.
Hmmmmmmm. What to do.
They needed the name, obviously (how many millions of those little
computers have been sold by now?). I did not need the name as badly
as they did.
We worked out the financial details, and I sold them the name.
It was a success for all involved; however, if I did not have great
protection beyond any shadow of a doubt (a US registered Trademark is
pretty good), the deal would not have happened.
Hope that helps.
Mark Zirinsky Denver