The first day I went into apprenticeship, I sat in front of my
mentor, and he started talking and giving me all kind of advice “do
this, don’t do that…” He took a sheet of paper, white, nothing on it,
he just tossed and squeezed it, then unfolded it and showing it to me,
he said: " some people would say this is art. I have just created
something with my hands, but is it art?"
Not everything one creates can be called art.
Art in jewelry has to have: beauty, balance, harmony in lines and
colors, wearability, durability, uniqueness, attractiveness, emotions,
Need some feedback? first ask your customers, if they are willing to
pay for your art it means they like it. ask specific questions: is it
the right shape? would you wear it? Is it too big or too small? do you
like the color combination? do you think it’s too flat? too heavy ?
too much metal not enough metal? too many stones, not enough
stones?.. Specific questions gives you more sincere answers. I had
clients who loved the thing I did " marvelous, exquisite, haven’t seen
anything so beautiful" they said. “Would you buy it” I asked. “No”.
Why? " It’s not my style, I prefer something more classic, something
I could wear easily" they answered. I understood I was making good
art, but not to the taste of everybody. with a little tune-up I
managed to do art people would like. Ask your customers first. Your
family can give you feedback, but it isn’t always objective. If you
want to ask someone who is an artist, listen very carefully: if what
he says seems to be honest and sincere, he is giving you invaluable
But if you feel he’s holding back and he’s not very
sincere, he might be jealous of what you do and would give you wrong
Paying someone for a feedback ! No. You need feedback from hundreds
of people not just one, and it should be free. Just ask for it and ask
Fady Sawaya 3D jewelry designer