Imagine you are a 15 year old girl in a poor rural town. You paid
$69 for a signet ring. You love the ring. But the same ring goes on
sale for $25. $44 dollars less than you paid for it. Are you happy?
NO! [I make real signet rings, buy blanks from Euromount Sydney, English made full assay marks from England.]
The ring you bought was sized down, no charge, but within weeks broke
on the solder point. Are you happy? NO!
Your jewellery teacher, me, shows you why the solder join was not
done properly and repairs ring for you. And teaches you how to do it.
And explains why this ring is rubbish.
What does a teenage girl do? Facebook! Now this jewellery store is
sh*t on Facebook to all her Facebook friends. Plus word of mouth to
all who listen.
Now this shop has a jewellery student, in competition, who can size
down silver rings better than the jewellery shop.
It is not hard to size down a silver ring and do the job properly.
Care and attention is all it takes.
If this shop had done a good job it would not have a problem. But it
did a bad job and now has big problems.
This is why I guarantee all my jewellery for life. You break it I
fix it for free. Had only 3 repairs in 30 years. Customers fault not
This student will never buy such piece of cr*p again. She has been
taught what makes a quality piece. And all her Facebook friends will
buy from her instead of the local jewellery store.
One bad ring resize can kill your business.