At a recent show, it was interesting to note that many of the
customers were wearing huge beaded necklaces sporting large cabachon
pendants. However, the silver jewelry they were buying were my very
smallest items. They passed up anything with large cabachons, and
focused on pieces with 5 to 6 mm stones. The earrings they selected
were all very small—mostly with posts. This surprised me, as I
expected them to go for the large dangling ones.
I did get some surprising questions, from more than one customer
such as, are these real stones, or are they glass." This is the first
time I have had that asked of me. Of course, this might have been
because at a booth not too far from me, the artist was selling fused
Several customers complained about soaring gas prices, and concern
about the economy. There was little or no impulse buying. People took
a much longer time to decide whether or not to buy than they did in
the past. I Wonder if rejecting large pieces and buying tiny ones can
be tied to concern about the economy. Just a thought.