Hi Susan, I try to have my jewelry displayed nicely on jewelry boards
or on individual velvet neck stands. I like people to be able to
touch my work. I don’t put it behind glass in this type of show. I
put them in several rooms with someone always watching the rooms. You
can always use a family member or friend who will do this. If you
don’t have someone available then keep your things in one room. I
feel by keeping it much more friendly but well supervised people feel
that this event is created just for them with a private showing. I
also put on the invitations that this is a private showing for them
and a friend. Do not make this kind of show too commercial, leave
this to jewelry stores or galleries. It needs to be professional,
just not commercial.
This is a great way for those of you who may not have any other venue
for your work or who can not afford to open a store yet. It is a
wonderful way to start a business, no overhead, you keep the profit
and everyone is happy. You must make sure that you reward your
sponsor with a gift etc. Just make sure you are clear on what they
expect from you. Let them know what they will receive from you before
doing the show.
Make sure everything is well marked with the price and is inventoried
on paper. It makes it much easier to keep track of your work. I
number my pieces so it is easier to find on the inventory. The thing
about in home shows is to do your home work before you get there.
Know the set up and where you want to put your work. Arrive much
earlier than every one else. Greet people at the door and direct them
to where your things are located. Let them browse but tell them about
I try to find a well lit room or use some additional lighting, but
keep is simple. It is nice to have a big mirror so they can try a
piece of your work on. Once someone has tried a piece on they are
more likely to purchase it . If they have to ask to get in a jewelry
case they may pass on it. People are impulse buyers out of site out
Since you may not be able to bring all your work with you choose
pieces that fit the clientele but bring your best work. No close out
stuff unless you know it will sell. My experience is that those who
come to the show are really interested in seeing your work. You will
have a better return on your investment than at a craft show where
they may just be looking for entertainment by walking past your
This is a good forum to talk about custom work if they don’t see what
they want. Make sure if you are going to do custom work that you ask
for at least one third down before doing work for anyone. I also will
hold work on lay away, but I am clear on how long I will keep it and
they must put some money down on the piece. Don’t let friends take
advantage of you just because you are friends. They can try to get
you to take far less for your work then you know it is worth. This is
not a flee market where you can bargain to the cheapest price.
The one thing you need to avoid is letting this turn into a party.
Keep the topic of conversation on you and your work. If you use music
make sure it is not party music, something soft instrumental is good.
You want it to feel comfortable so they will buy but not something
they want to dance to.
This is a good thread I could go on and on but I hope this is helpful
to you. This is such a great forum for all of us to learn from each
other. I am always interested in how anyone else is being creative in
their business. Good luck and let us all know how you make out. Roxan
in Pa. where the leaves are already starting to turn.