I have been thinking a lot lately about other ways to sell and or show (name building showing) and would love to hear what other jewelry artists have done or are doing.
Hi Sharron, I have done in home shows for sometime. I can make more
doing this than going out to craft shows for a lot more expense.
Try asking one of your best customers to have a group of her friends
or family etc. to come to her house and have wine and cheese etc.
just light snacks they are not there to eat but to see your work. If
you have too much it becomes a party and you can loose their
attention. I like candles with a nice scent but keep good lighting so
you can have your jewelry displayed well.
With no over head and you can offer her a piece of jewelry or amount
off a piece for hosting the show. Also invite people on your own list
that like what you do and ask each one to bring a friend. I find that
you can talk about your work and give individual attention that a
gallery show can not do.
This is a good place to do custom work for someone who has been
waiting for some one to come along to make just the right piece for
them. Have them sign a guest book this way you can build a customer
base for further shows.
I tried doing this in my own house and have been successful but it
takes a lot of energy to do it all yourself. I sent out invitations
to each name of my list telling them what I was doing and wanted them
to be included in celebrating with me my newly created pieces. I did
this 4 times a year, spring, summer, fall and winter.
Now I have a person who sets up all the shows for me and other
artists of the same high end jewelry and art. I give her the pieces
and she takes care of everything. I make a few of the shows and
answer questions about my work. Of course she takes a percentage, but
gives me the jewelry back after the shows so I can display it
elsewhere. Much better than consignment where your work can just
dress up someone else’s display cabinet.
I hope this is helpful. My attitude is to keep it simple as possible
otherwise it is more trouble than it is worth. Good luck, Roxan in PA.