In response to Alan Revere on the Reed/JCK show,
I respectfully disagree.
I did not refer to “fairness” in my response to Melissa. That is a
subjective term in this context. In my opinion, “fair” would include
a consistent basis for exhibitor admission. The nice lady who asked
about entry will not now be surprised by Reed policy, so she can act
accordingly. Since it was brought up however…
I will address the other points Alan made- In the current era of web
catalogs, print catalogs, and advertising of new products- Its hard
to advertise and hide your new designs. Most who would copy new
designs (a terribly dishonorable and illegal practice) can do that
without the expense and trouble involved to get to Las Vegas. The
easy way? Just look at a store that carries the item! The retail
salesperson will give you a great view every time. This defies the
"logic" of the policy.
My opinion (based on many years of observation, and talks with
current and former exhibitors) is that the reasons stated by Reed for
their policies (exhibitor, or buyer) bear little resemblance to their
true motives. For example- Some firms have been on the “waiting” list
longer than some who now are exhibitors. Some wait a year or two some
far longer. It is widely believed by certain exhibitors (I must not
use names, that would jeopardize their booth space) that the size of
your ad commitment affects your ability to join the show. This defies
the “logic” or policy as stated by Reed when called by phone. I
wonder what affect my opinions in print have on our prospects at
getting a booth there. What might our readers think?
BTW, in the reply to Melissa I had specifically included the trade
press as able to gain entry. When I called JCK/Reed and asked I was
told there is no provision for “student” entry-Just buyers from
retail stores and the press. I’m just quoting what I was told a few
weeks ago by show officials. As a member of the MJSA trade show
committee I had hoped to encourage a broader policy at Reed. I do
hope I was misinformed but I doubt it. Nothing in the policy
indicates Melissa would be welcome. Even those who present no
credible competitive threat (like trade officials from MJSA or
others) are not admitted. My guess is overcrowding is the concern NOT
the stated concerns.
My employer has received letters from Reed that gave very different
reasons for our not being admitted than what we were told by the very
same organization at the same time (1999). Our ad rep with the
magazine gave a third set of reasons. That defies logic. That is at
best disingenuous and at worst deceptive. Some exhibitors have
admitted to me personally that they are not there to sell to retail
buyers-They are there to sell to other exhibitors. That breaks the
rules too, no?
I do sympathize with Reed in a couple ways- they have a full house
and cannot accommodate all who would exhibit, leaving them with the
necessity of disappointing many firms. They have had changes in
leadership that makes it tough to be consistent in policy and motives
for policies. The facility they have chosen is not up to the job.
Too many different rooms that can be hard to find.
False ID or badge swapping may be illegal but is not required to
gain entry- Just a false or temporary company affiliation. It is not
difficult at all to find people on the show floor with affiliations
that are not their actual day-to-day employer. With a wink and a nod
Again my opinion-The “best” (rather than the biggest) shows welcome
all who are legitimately in our trade. MJSA leads the way in this
regard. “Joya” in Mexico is another fine example- The show includes
everything from designer goods to tools and heavy equipment, and even
a booth for De Beers, who can not show in the USA. The buyer count is
in excess of ten thousand-They say up to 15,000. A great show by any
measure. Guadalajara, Mexico, every October. I’ll be THERE.
I’m happy for you Alan, you are “in” and doing well. I respect your
opinions, though as seen above I disagree. I encourage MJSA with
its new pavilion at JCK to use its influence to make a huge "good"
show into a huge “great” show that welcomes the entire trade. Just
issue badges that reflect ones position in the trade. That way the
exhibitor can see who is really a buyer and who is there for other
good reasons. Like seeing if you want to join that long waiting list
and become an exhibitor. Greatness does not discriminate.
This thread may continue, but I have had my say. Thanks to all who
care enough to contribute to Orchid.
National Sales Manager-Precious Metals West
Director of Kraftwerks
Member of the MJSA Trade Show Committee