All, Several years ago I went on the road selling my products and my
partners. My partner is a member of JBT and supplied our endeavor
with a list of jewelry stores worth visiting. Many jewelers I met
were not listed in the JBT book even though they were members of JBT.
They had pulled their listing. The reason is simple. Every sales
person has a copy of the JBT book. In the book they give a monetary
value for each listing. Store owners with high monetary listings get
stopped at by most traveling sales person. Some owners said that it
got so bad they did not want to see any more traveling sale people.
We found them by using old JBT listings. JBT members can also request
specific listings of al members within a certain category defined by
the requestor. I decided to marketing at trade shows as a less
intrusive means of meeting store owners.