We have a retail jewelry store that sells quite a bit of both 14k
and 18k white gold. I expect it to be rhodium plated.
We just had a customer in here very irate because the 18k white gold
ring that she purchased from us 1-1/2 years ago was turning yellow
on the bottom part of the shank.
We explained that all white gold (especially 18k) has a yellow cast
and is therefore plated. Since all gold comes out of the ground
yellow, it’s the choice of alloys that will determine the color of
the 14k/18k. 18k has less alloy, thus, will tend to appear more
yellow than 14k. I showed her how yellow yellow gold actually looks.
Etc, etc, etc.
To top it off, her “family’s jeweler” told her that “real” 18k white
gold is never plated. Sounds like sour grapes that the customer
shopped somewhere else.
Are we correct in believing that rhodium plating is a common
practice in the manufacture of white gold and even platinum jewelry?
Is there any literature available to help substantiate our position?
I look forward to hearing back from you.
The Jewelry Studio