This is a little off our normal subjects, but maybe worth a word or two:
We received an ad fax from Engelhart Diamonds which contained excerpts
from a recent Jewelers of America consumer study.
I quote one particular statistic:
“56% of shoppers expect reliable from their jeweler.”
If this is true, I would really like to know exactly what the other 44%
expect. UNreliable Misleading half-truths? Outright lies?
Wild speculation? Sheer guesswork? Gossip, innuendo, idle rumors?
Any comments from other list members?
Joel Kahn <@Joel_Kahn>
Comptroller for Maxon’s Jewelers
Diamond Merchants & Estate Jewelers
Authorized Dealer for Rolex & Tag Heuer
2622 S Glenstone, Springfield Missouri 65804 USA
Voice: 417-887-1800 or 417-887-1809
Fax: 417-887-3422
This is a little off our normal subjects, but maybe worth a word or two:
We received an ad fax from Engelhart Diamonds which contained excerpts
from a recent Jewelers of America consumer study.
I quote one particular statistic:
“56% of shoppers expect reliable from their jeweler.”
If this is true, I would really like to know exactly what the other 44%
expect. UNreliable Misleading half-truths? Outright lies?
Wild speculation? Sheer guesswork? Gossip, innuendo, idle rumors?
Any comments from other list members?
Joel Kahn jkahn01@mail.orion.org
Comptroller for Maxon’s Jewelers
Diamond Merchants & Estate Jewelers
Authorized Dealer for Rolex & Tag Heuer
2622 S Glenstone, Springfield Missouri 65804 USA
Voice: 417-887-1800 or 417-887-1809
Fax: 417-887-3422
If you will take the time to watch the average consumer you will notice
that most can’t tell the difference in anything of quality anyway. Also,
they are(like you and me)interested in price, price, price.Sell them a
snow job and they will be happy, unfortunatly.
If you will take the time to watch the average consumer you will notice
that most can’t tell the difference in anything of quality anyway. Also,
they are(like you and me)interested in price, price, price.Sell them a
snow job and they will be happy, unfortunatly.
Exactly why I do very little retail business.If I want to hang around
and convince skeptical people I am telling the truth and know what I am
talking about I prefer a bunch of students.)) I find so many customers
are doubtful of the jewelry industry in general that it is difficult not
to agree they have good reason for being that way…Gavin
In a message dated 96-10-09 09:52:28 EDT, Joel Kahn writes:
I quote one particular statistic:
“56% of shoppers expect reliable from their jeweler.”
If this is true, I would really like to know exactly what the other 44%
expect. UNreliable Misleading half-truths? Outright lies?
Wild speculation? Sheer guesswork? Gossip, innuendo, idle rumors?
Any comments from other list members?
For what it’s worth, my comment is:
This is a sad state in the perceived credibility of our society in general
and in jewelers specifically.
From:Joel Kahn jkahn01@mail.orion.org
from a recent Jewelers of America consumer study.
“56% of shoppers expect reliable from their jeweler.”
When I first started making jewelry, I cut two Fire Agates that that would
make your mother weep, mounted them in two elegant rings. At that same time,
had made six Turquoise pinky rings. These pinky rings had fifty cents worth of
silver in them and a 3mm turquoise wart on them. I could not sell the fire
agate rings for $25, I sold all six turquoise rings for $35 each.
Having said that, I think what you are seeing in their study is;
56% are buying their jewelry with an eye to its value, and,
44% are buying what they “like/want” with out reguards to value.
“Beauty is in the eye of the beholder.”