This is a little off our normal subjects, but maybe worth a word or two:
We received an ad fax from Engelhart Diamonds which contained excerpts
from a recent Jewelers of America consumer study.
I quote one particular statistic:
“56% of shoppers expect reliable from their jeweler.”
If this is true, I would really like to know exactly what the other 44%
expect. UNreliable Misleading half-truths? Outright lies?
Wild speculation? Sheer guesswork? Gossip, innuendo, idle rumors?
Any comments from other list members?
Joel Kahn <@Joel_Kahn>
Comptroller for Maxon’s Jewelers
Diamond Merchants & Estate Jewelers
Authorized Dealer for Rolex & Tag Heuer
2622 S Glenstone, Springfield Missouri 65804 USA
Voice: 417-887-1800 or 417-887-1809