Annabell-
You didn’t really say how you are starting out, but here is my
story:
I started 5 years ago and am self taught. This is the first year I
will make a small profit. I do not own a store or a wholesale
operation. I create jewelry and try to market it.
I started out trying to pattern after a couple of local independents
who had been in the business longer than me. They were doing art
fairs so I thought that was the thing to do. I found the shows to be
a poor business risk FOR ME. I don’t mean this to be an affront to
anyone who enjoys them and is doing well with them.
The bottom line is that I did the art fairs for several years and
operated on credit cards doing them. I would never do that again. If
I could start again, I would start smaller and closer to home (I was
going to fairs as far as two states away), only venturing farther out
as the business began to pay for itself. I was under the assumption
that I had to do the shows for several years for them to become
profitable as I built up my clientele, etc. and that I just had to
bear the debt in the meantime. The truth, FOR ME, is that the shows
I did were not paying off for me or for other artists who had been in
the business a long time. I know a lot of others were not making a
profit because we would all commiserate about the poor traffic. When
other artists would tell me that they covered their expenses I would
often inquire what that meant and they would reply that they had
covered their booth fee. The booth fee was one of the smallest
expenses we had. Other expenses: credit card fees, cost of goods
sold, jury fees for that show and for shows you didn’t get into,
photographic/jury slide expense, gasoline, motels, mosquito
repellent, fans, rain slickers, tent, banners, displays, lights,
parking expenses, missed work (I have a part time job) both for me
and my husband, other rained out shows I had to cover the expense of,
wear and tear on our automobile, meals out, production time missed,
and I can continue ad nauseum to name reasons why FOR ME art shows
are not a good business risk.
This may not apply to your situation, but I wish someone had told me
this when I started out. Quite a few other artists have admitted to
me that they were financing their shows on credit cards and that
their debt was sizable.
J. S. (Sue) Ellington
http://www.jsellington.com