Someone wrote in and asked about getting ideas to help a customer
sell a piece of jewelry.
Boy if there was an easy answer to that question, I’d be responding
from a beach somewhere. Selling it is easy. Getting anywhere near the
original price paid is the hard part. The issue right now is the same
one as the housing market is facing. It’s a buyers market, there’s a
lot more sellers than buyers. There is far more jewelry for sale by
the general public than the market can possibly absorb at much above
scrap value. And that’s in addition to all the new jewelry gathering
dust at retail outlets.
The best way for someone outside the trade to sell something is
directly to a friend or business acquaintance. That way, the seller
is likely to get more than they would from a pawn shop or jewelry
store (scrap value) and their friend would get a better buy than they
might from a retail outlet.
The next best option is to try EBay or Craigslist, or some other
online auction. There has been reams written about the pros and cons
with this option so I won’t bore you with them.
Another option might be to find a jewelry retailer that either
specializes in or at least offers consignment. The upside to this is
that you have someone engaged in the business marketing it for you
and it’s secure, the downside is that depending on what it is and how
much is wanted for it, it might take quite some time to sell and even
longer (usually 10 to 30 days) to collect as many stores that do this
offer full refund return policies to their customers.
The bottom line is this - unless there is a friend around that’s
just dying to be the new owner of the piece(s), the quicker the cash
is needed, the less cash will be raised, pretty much regardless of
the marketing method used. Wish I had better options to offer.