I have decided not to continue advertising with Metalsmith for a
number of reasons.
Software needs were covered in my fax of 17sep2004. I cited
affordability, and ad rates are going up no matter what I do.
Our telephone conversation of 20 Sep brought to light the pitiful
state of our graphic workstation. The fact that its been since
mid-May means work is piling up vis-a-vis website and a much-needed
Materials Catalog update. That diverts ad creation energies.
I read in the Orchid Forum that the Metalsmith XIP ran an article on
the work of Keith Lewis. Even his advocates state that his work has
overt homosexual content. I am straining my mind to recall seeing
this article or the accompanying imagery. All I recall seeing of
Metalsmith recently is the tear sheet accompanying my ad bill. If I
had seen the homoerotic imagery, I would have chalked it up to
artistic expression. If my assistant had seen said imagery, she
assures me she would have had words with me about it. Since there’s
been a bunch o’ nothin’ to do, I would have passed said advertiser’s
copy in her direction. And my rates are going up?
The majority of personnel at I.J.S. do not approve of homosexual
conduct, but understand that it takes all kinds to make the world go
’round. We collectively could care less about private conduct, owing
to our live- and-let-live attitudes. We should hope that
practitioners of certain behaviors recognize our right not to
"celebrate" those behaviors. Too much to explain to the kids, doncha
know? Liberty is only sustainable when it’s undergirded with
morality. If you don’t agree now, wait until you get robbed or
raped, which I hope never happens.
As for a venue for Keith Lewis’s work, I’m sure the good folks at
the Advocate and kindred publications would be more than glad to
celebrate his audience-specific achievements. For their audience,
they are fine and respected publications, with great followings,
perhaps even greater in number than Metalsmith.
While I’m grateful for the offer of ad generation, again, it’s a
greater expenditure, which is easy to advocate when it’s not your
money. Rerun the ad with the bench and dust collector if needs be.
On a different note, we were required to complete a Digital Files
Summary with every ad we submitted. Very patronizing bit of
paperwork, that. Especially going to established accounts who submit
proper ads and pay their bills. I can see a DFS going out to new
advertisers, and going out to all advertisers, when there are new,
different format requirements on your end. I can see a DFS going out
to avant-garde designers who couldn’t follow a rule printed on the
front of their t-shirt. When it’s business-as-usual, wouldn’t an
acceptably formatted file on disc, plus a good proof, be adequate?
And then there’s the $10.00 fee to return a CD-ROM that cost $0.83
to ship. That’s just a bad PR move. Not that I need the reproducible
Indian Jewelers Supply Co