Dear All,
I think we all can agree that disclosure of materials is important
and expected. I sell at juried arts shows, and 90 percent of my
designs are in 14k gold, with the remainder in sterling silver and
niobium. I do one of a kind pieces set with genuine I
really love pearls and as such I work with them quite a lot. Many of
todays freshwater pearls are dyed, and I feel compelled to pass this
info along to people shopping in my booth. Somehow, even though I’m a
pretty tactful person with a pretty good command of the English
language, I have difficulty conveying in a positive way that the
pearls are dyed. When asked about the pearls, I relay that they are
freshwater pearls, and that the color is enhanced or produced with a
permanent dye, that the process is proprietary so I can’t explain
much on how it is actually done, and that the dye is permanent. I
tell them I experimented for about a year before introducing them
into my line, having family members wear them on a regular basis, and
that I feel confident the dye is permanent. People find the
experimenting part sort of funny (many ask if they can be part of my
next experiment). Still, people seem less excited about the pearls
after we chat about the color. What do all of you do?
Also, when selling colored do you find it important to
tell the person the sapphire they are looking at is heat treated, or
is having a general disclosure on the receipt good enough for you? If
you bring it up, when in the conversation do you mention it? Right
away, after you are certain they love the piece, or what?
Several times this year my booth has been next to other jewelers
booths, and I overhear a decided lack of info about what is being
sold. I need to figure this out so I’m comfortable and so my customer
base understands what they are buying, without being freaked out by
the info.
Any advice?
Brenda Nesheim-Fuller
Nesheim Fuller Design
http://www.sunrisejewelryoriginals.com
Mason City, Iowa