My guess is that one knows what the customer wants by observing
what the customer buys. Pithy and trite, but I have nothing better
My question would be "Do you want to make what you see people buying?
There are artists that make work from an internal place. There are
artists that learn techniques to find a way to externalize an
internal process, the result is about creativity, not product.
This requires a commitment to a process that involves choosing to not
compromise. It also involves a belief system similar to the “build it
they will come”.
Duality is knowing what you want to create but being constricted by
your own thought process of not understanding where the support comes
from for you to accomplish your goal. When your goal is the creation
of your art to the exclusion of the how, releasing the part of you
that is objective about what is practical, practice art for art, you
are your support, and your work and your customers are your
It is a journey to find how this happens. I see artists who live this
There are people who have never done anything commercial. If what you
know does not take you where you want to go, change what you know.
If you are getting satisfaction from what you do, there is nothing to
change. If you feel you are chasing a dream of what to make to be
"successful" perhaps practice gratitude for the gifts you have to
express regardless of how you perceive your work in relation to what
others do. Have an intention of allowing your creativity to express
the truth of who you are as a unique expression from the mind
of…(God for some, fill in your concept) more fully each and every
Gratitude and intention are more powerful than any technique. You
want to make money, get a job. I have always made the choice to look
at the work I do for customers is to get paid to play, create, learn
new techniques, get paid to screw up and do it over, all for the
practice so I could get good enough to do what I want to do, having
all the tools, skills, and techniques so I can do what what I want
the way I want when I make work that is not commercial. There is work
I do to stay alive, there is work I do that is what I live for.
And that is the truth for myself as I know it.
Richard Hart G.G.