More info, if you please, as December will be upon us
soooooon. What did you try to sell at the parties? What kind
of parties worked best? What kind of people got invited? Ply
them with alcohol to loosen them up? Have small dolllar items
to get them to spend SOMETHING even if they didn't want to buy
your latest masterpkece? Etc., Etc0. "Price point" ( forgive
the expression ) at $30, $100? Silver, gold? Help, help!
Here’s what I did… I had postcards printed up that said “Full
Moon Gems and _____________ (the hostess would fill in her name)
invite you to a private jewelry show”. It went on to tell a bit
about what kinds of jewelry, beads, earrings, pendants, etc. Then
it had a place for the hostess to put the date, time, address.
She filled it all out, and paid postage. The cards were printed 4
to a page on cardstock; not at all expensive. Most people invited
friends and neighbors, much like tupperware or basket parties. A
few did shows at the office for co-workers. These did poorly.
Hostesses provided a variety of drinks, coffee, tea, punch,
sometimes wine, and assorted “nibbly foods” and desserts.
I sold a variety of things at these shows. At the time, I was
closing out a line of bead necklaces, and those sold well at $50.
They were 28", continuously strung and knotted, using about 3
different types of stones on each. They came with little
booklets that told the gemlore of the stones in each necklace.
My main line is one-of-a-kind fabricated sterling with stones;
art jewelry ( I hate that term, but it seems accurate). At that
time, prices ranged from $35 - $175. Sales were pretty even
across the board on those. Different people came, wanting
different things. One thing I learned fast was that I was
The only serious loser was my attempt to pop stones in Tripps
mountings for 6mm stud earrings and pendants. I couldn’t sell
these at cost! Every store in the mall has this stuff at
rockbottom prices. My better quality stones didn’t impress
anyone. In the end, I melted down the silver, and used the
stones in other pieces.
I hope that helps,