Hi Jo-Ann and others
Jo-Ann’s link in her black diamond post was very informative.
White diamonds have been ‘filled’ for years and have caused grief to
unsuspecting repairers in the early days.
Now non-certified diamonds are routinely removed before repair work.
Recently I bought a mixed batch of synthetic rubies. Flawless to the
naked eye, beautiful and inexpensive. I was hesitant at first because
even though I sell clear Swarovski CZs people were not inclined to
buy synthetic coloured stones.
Clear CZs are not a problem, a customer went on a tour to Canada and
of course diamonds were involved.
After many ladies had spent serious dollars on diamond earrings and
that night they went to dinner, my customer wore here ‘easy set’ CZs
and did not tell. Made the diamond ladies jealous.
Yes folks a $20 pair of CZs look great and no stress about loss or
damage. Think naughty old ladies (aka sexy senior citizens) on
champagne etc. Where were these women in the 1960s, right in the
middle of the happening. Act pretty straight these days so as not to
upset their fairly straight kids. Yes young ones if you knew what
granny/great granny got up to you would be surprised.
Anyway back to the point. I did not say these rubies were synthetic,
nasty word for most people, I said they were lab grown.
What a change in attitude. No deception just explained the basic
process of growing rubies in a lab.
Also told the customers there are 2 differences between these and
1 These are flawless to the naked eye (I am talking quality
2 About at least $1000 less expensive, isn’t modern science
Sold the last lab grown ruby today.
As Thomas and others have pointed out most of us do not deal with
the 1%. Using quality synthetic stones is one way to keep the price
down. Also 1% also buy inexpensive jewellery. Sold a pair of silver
earrings to a jeweler’s wife for $25. Simple and elegant. Her husband
makes $35K plus pieces.
DESIGN IS THE SELLER TO THE EDUCATED.COMBINE THIS WITH THE RIGHT
PRICE POINTS AND YOU HAVE A BUSINESS!
Making jewellery is cheaper than therapy.