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Handmade


#1

The worst news about Hand made jewellery is about entering
competitions. The DeBeers and many other companies that sponsor
competitions will emphasize no cast jewellery will be accepted.

You can be the greatest carver and designer in wax and make only
one of a piece, but the word cast seems to have a negative
effect. But companies like QVC and Value Vision have found a
way of putting glamour in the process of casting. They will
always go through the process of how a designer does the drawing,
(showing and emphasizing how beautiful the drawings are) and
carver carves the wax, again at this point emphasizing the,
details of carving in wax, showing the pictures of the cast
pieces on the tree and wonderful polish given to the jewellery
piece.

A different way of marketing will always help.

Surbhi