Guerrilla Marketing Books

Jewelry Discussion
1

Do any of you have any experience with the Guerrilla Marketing
books by Jay Conrad Levinson? They look promising, but there are
so many of them it’s hard to know which would be the best to buy.

Pam East

I went to a bookstore and asked the saleswoman, “Where’s the self-help
section?” She said if she told me, it would defeat the purpose.

2

Guerilla Marketing Handbook is the best one to start with…

Charles

Charles Lewton-Brain/Brain Press
Box 1624, Ste M, Calgary, Alberta, T2P 2L7, Canada
Tel: 403-263-3955 Fax: 403-283-9053 Email: @Charles_Lewton-Brain

Metals info download web site: http://www.ganoksin.com/borisat/tree.cgi
Book and Video descriptions: http://www.ganoksin.com/kosana/brain/brain.htm
Gallery page at: http://www.ganoksin.com/brain/gallery.htm

3

I have read one of them (don’t remember which) and it was
actually helpful. There are numerous “cheap” ways of marketing
mentioned, not all of which are applicable to this industry and
some of which may stretch the envelope of your personal ethics.
(a fact which he mentioned in the intro) Overall , the books help
to give you an attitude about marketing which can be taylored to
your needs.

Hope this helps.
Sharon Z.

4 
     Do any of you have any experience with the Guerrilla
Marketing books by Jay Conrad Levinson?

They are terrific books for entrepreneurs…while there are
many many books on the shelf for running a small business, his
advice is always clear and clever. He’s most quoted on other
people’s books, as well. He’s got an entire series of Guerrilla
books…all worthwhile…GMarketing was the first.

Check out their website for more info.

There’s also very good books out there for crafts business
people - I know first hand having done this research last week as
I’m preparing to publish my own marketing book specifically for
jewelry designers!!!

Check out the working solo book and it’s terrific companion
Working Solo Sourcebook…terrific!

let me know if you need any more guidance,

cindy edelstein
jeweler’s resource
franklycin@aol.com

5

hi Pam East,

i started reading it and it was chock full of great ideas,
except it kept referring to something called ‘positioning’. he
wasn’t talking kama sutra. there is book called 'positioning’
that maybe helpful to read before guerilla marketing. it
discusses how to position one’s product or name first in a
prospects mind.

best regards,

geo fox