Having worked for a major retailer for a number of years, I can
tell you some design tips we used. First, all jewelry, elements
and cases must be spotless, use a mini vac and glass cleaner
daily. Selvt cloth the gems daily (A thumb print shows up
beautifully in the well lit displays). Group similar thing
together, in odd number groups… 3, 5, 7 etc. Make sure the
items are straight in their displays. Use lots of light, of the
right kind. Make sure tags are neat. And so on…
I learned how to do good displays by looking at other dispplays
and stealing ideas I liked… and by doing them! Change your
displays a little (or a lot) daily, but change them a lot at
least weekly in your displays that are visible from outside the
store… It gives the impression you have fresh new merchandise.
. Move your displays around too… for the same reason…
The last step in any display set up should be to look at it from
the customers viewpoint! If it looks bad, FIX IT now!
I guess these are common sense… hope they helped.