This is a good question and one that will come up again as we move
into a more technologically advanced age. In my opinion, I think you
should send both the URL, slides and a postcard of your work. Sending
only your URL depends a lot on what kind of set up the gallery has and
how much time the owner wants to spend researching your work on the
web. Traditionally slides are the best. A gallery’s job is not just
to look at your work, but to sell your work. A slide on file is a
useful tool for presskits, or ending an article to the local
newspaper. It is your job in presenting your work as professional and
as easy for the gallery owner as possible. Have your name on
everything with a picture of you.
A URL is very helpful if somebody knows of your work, and the gallery
could point them to what you are offering if the buyer can’t make it
into the gallery.
I have an old URL for Helen Drutt in Philadelphia, and now it has
been re-routed to the general Philadelphia tourist page. I looked up
the arts section and then art galleries on the internet.
Interesting…no listing for metals, jewelry or sculpture. The “Fine
Art” seems to be all 2D, but they do have a listing for glass, which
was 3D the last time I saw.
Here is one: http://www.yawgallery.com/ The king of PR:
http://www.thomasmann.com/ and of course: http://www.guild.com
Guild.com is interesting because there website is really the first
for high end contemporary craft which is all on the internet. They
are quite sucessful but they are also branching out into books and
heavily advertising in other related sites.
Hope this helps.