Regarding the issue of whether or not to display prices:
I have a small silver jewelry store in a very busy (means high
rent!) mall. Because I sell primarily silver (low price points) I
have to make a LOT of sales to stay in business; in order to make a
lot of sales I have to display a LOT of jewelry! One of our continual
struggles is keeping our showcases attractively displayed and
uncluttered-looking while at the same time keeping them full.
We don’t just display the jewelry will-nilly (is that a word?) on
glass shelves–we try to created attractive-looking displays,
grouping like items near one another, creating sets, etc. Our problem
with displaying prices is two-fold: one, since we’re not computerized
(yet!) price tags have to be written out by hand, which looks
unprofessional and, depending upon who created the price tag, can
look downright messy. Secondly and perhaps more importantely,
hundreds of these price tags in each showcase makes the showcases
look very cluttered and visually even more overwhelming.
However, I, too, like to see prices when I shop, and in spontaneous
customer “interviews”, nearly every customer has told me they would
prefer to see the prices of our jewelry without asking to see the
piece. So what to do?!
I bought a label-making machine at one of the office supply
superstores, and in each showcase we label a dozen or so designs and
sets with prices which gives customers a general idea of our prices.
Does anyone have any better ideas? (I really like David’s idea of
creating a “menu” of prices and leaving the menu on top of the
FYI: Rio Grande sells packages of little black plastic lego-type
cubes of #s which you can use to create professional-looking price