Search the archives for Beth Rosengard. She is a seasoned
professional for shows.
Also email Deb Karash from her website
Another person is Joan Dulla and Linda Kaye Moses who both are on
this list. They are all seasoned veterans.
Subscribe to The Craft Reports magazine. Good stuff in there.
No matter what show you do keep these few ideas in mind.
1) People don't bend. Try to keep some of your work at eye level.
2) Competition for jewelry is fierce. What makes your work standout?
3) No sitting at a show. I know you are tired, I know you have
answered thousands of the same questions, smile, and smile some more.
4) If somebody compliments you on your work, don't say "thank you".
This sounds silly, but in saying "thank you" you have finished the
deal. Keep them talking and what you should be saying is "you're
welcome" because now you have made a sale.
5) A huge picture at a show that you can see across the room will
drag a person into your booth.
6) Never, never, never apologize for your work. It's your work. What
are you sorry about?
7) Sturdy stands. People LEAN on things. So tippy cardboard won't
8) Learn basic business. You are in business, you just happen to
make what you are selling, but business is what you are in. It is not
glamorous, and this is very hard work. Find out what parts of the
business you like and focus on those, leave the other stuff to
9) Diversify through marketing. Have you entered the Saul Bell
Award, submitted your work to Lark Books, found a show where your
work would fit? Wear your work. As soon as somebody finds out you
make jewelry, there you are, a walking display and you didn't' even
have to worry about being juried.
10) Good images, the best images you can get speak volumes about
your work. Remember if you are having postcards made, make sure your
NAME is on the front and not in the back. I want to instantly connect
your work to your name and this is one time it's all about you.
11) Branding. Branding is a look, a hook and it connects you with
your image. I founded Metalwerx and even though I am no longer
connected with the school, I'm selling high end tools and used
Cleverwerx as the name. There is an obvious reason for this,
Metalwerx has been branded and recognized for nearly 10 years.
Choosing Cleverwerx was no accident. I'm creating a spin-off,
something new and different or an evolution, or revolution. Only my
customers will decide on the latter!
I realize this is more that you asked for, but here it
And the answer to your question, plywood is heavy. I found a very
strong and durable composite of high density foam sandwiched between
a hard resin material. It was meant for the structural component of
mosaics. It seemed to me a perfect material, strong, yet light
weight. I hunted around a few mosaic sites and nothing came up of
what I was seeing, but sometimes you need to go outside of our media