The Jewelry Designer Showcase has improved in photography quality
and graphics over the years. Eight years ago, it was pretty bad, but
the audience has generally wised up and have realized that thier
jewelry images are everything. I see less photos of tiny jewelry
photographed on some large leaves which of course don’t translate
well, but more larger visible work that goes POW. A gallery owner
wants to buy the POW, they don’t want to hunt for your image amongst
a garden salad.
Chris Ploof called me a few years back and asked the same question.
In his case it generated numerous orders and was quite successful.
However, his work was not women’s one of a kind or limited
production, it was meteorite and damascus steel wedding rings, which
at that time was a hot market for galleries.
Any kind of advertising is hit or miss. What works for one, doesn’t
always work for another. What does work is consistency. It may take
years for your work to get noticed, but if you keep chipping away at
the process, if you keep active and involved, you will get there.
Lastly, the work has to be good. I know Joan Dulla’s work and it is
unique and beautiful, so the sell isn’t as difficult as somebody who
makes sea glass jewelry. There is a lot of sea glass jewelry.
My advice, for what it is worth, is to take a look at the Designer
Showcase book, pretend you are a gallery owner and pick out your top
ten. If you get a copy and have a friend that works in a gallery, do
the same with them. Now you have two points of than just
you rubbing your head think, should I or shouldn’t I.