I have been wondering whether Etsy is a useful venue for jewelry
that would sell for $75. to $250, or so. When I look at jewelry on
Etsy I haven't been able to figure out what percentage of
displayed items actually sell. I know we have had some discussions
about Etsy before, but I think there are a lot of new people now
who might be able to let the rest of us know the proportion of work
involved to the number of sales (roughly, of course) and
approximately at what prices. I feel I just don't have enough
to make a decision to go that way or not. I would
appreciate any ideas, opinions or experiences. Thanks!
I sell on Etsy, and mid-higher end pieces ($150 - $500) do sell. If
you are in that category, a piece or two a month is about right, on
average, assuming you’re working hard at getting your name out there.
The average price point for jewellery on Etsy, though, is in the $15
range… so it’s good to be aware of that going into it. For more
expensive pieces I certainly wouldn’t be relying on it as my only
Etsy also requires a lot of advertising and promoting on your part
in order to be visible; because of how their search function works,
the most recently listed pieces get bumped to the top by default, so
if you want a decent shot at selling you have to be willing to invest
the bucks into relisting at least a few times a week. It’s also worth
reading the forums and FAQs about their tagging system, since using
tags properly is absolutely necessary for visibility.
With Etsy, as well, photography is as crucial a quality element as
the piece itself. No matter how nice the piece, if the photos are not
catalogue-quality you have a drastically reduced chance of selling.
Etsy also favours “artsy shots”, diagonals and
subject-going-off-the-page, which can be counterintuitive to the
(typically) analytical jeweller brain which says “but I want to SEE
the piece clearly dagnabbit”.
The final caveat to Etsy is that the quality of pieces varies
wildly… pieces by metalsmiths 30 years in are cuddled right up with
those by beginners, and your average Etsian consumer may not
understand why one person charges more than the next when the piece
(to a non-jeweller’s eye) looks more or less the same, even down to
solid sterling vs. plated. It’s sometimes useful, in your
descriptions, to really clarify in layman’s terms the quality points
of your pieces… without disparaging others’ work in the process, of
Good luck, and I’d be happy to answer any other questions you might
have; I haven’t had a shop open there very long, but I have been a
buyer and research lurker (lurk ‘n’ learn ) for years.