Thanks to all for their say on pricing!
I probably should have been a little more clear about the type
of work I was referring to. The type of jewelry that I was
questioning was designer, one-of-a-kind peices. Currently, I
sell to galleries and to the public. I agree with everyone’s
response that to sell wholesale to the public is not the correct
option, it is a good way to make enemies though (retailer and
other fellow jeweler’s). I am new to jewelry designing, but I,
like the public can spot a deal that is too good to be true!!