You should contact your customers and, like all things, there are
ways to do it properly. Just because someone bought something off
you doesn’t imply they want to be on your list of Facebook contacts.
Simply you must, must, MUST respect their privacy. So how do you
find out if they do or don’t want to be apart of your Facebook
world? Basically its called getting your customer’s permission.
While I would love to say that I came up with all this wisdom on my
own, well, I didn’t. I’ve found a great resource to guide me with
this and its courtesy of an email marketing company called Mail
Just a note to all you out there in Orchid Land who don’t know about
Mail Chimp, go check it out NOW! Its really, really good. It’s super
customizable, dead easy to use with a great interface, and has lots
of great resources and support to help you out with your marketing
needs. Oh, and wait for it… best yet, ITS FREE. Seriously, it is
free. And I know there are a lot of these firms out there - trust
me, I’ve researched a bunch of them, joined a few, test drove them.
you get my point. This one is the hands down winner.
Now, back to Sandra’s issue. So, to find out about all this great
resource stuff I’m talking about just goggle Mail Chimp, go to their
Resources page and go to their getting started videos. What’s easier
than watching a short video right? There you’ll find information
about list etiquette, how to contact previous customers and politely
and professionally ask them if they would like to hear from you
again, and ways to build a great permission based email marketing
lists. It also has about using Social Media and getting
the most out of it. For my next hint of the day, in their search bar
type in the word ‘permission’ and you’ll find a great article titled
’How to Grow Your Permission Email List’. It has a section that
deals with your situation about wanting to re-establish contact with
In summary, spend a little time doing some research re. best
practices about marketing in this new online and overly social world
and then apply what you’ve learnt to the way your deal with
promoting your new Facebook page. Think this way…
design a great email acknowledging that this person has bought
something off your previously and you have their details (thank them
again for their purchase)
in this great email tell them you would like to send them
from time to time about your fabulous new products,
great deals, etc. you get my drift…
ask their permission to do this (see Mail Chimp’s resources for
some great ways to do this, link to embed to do this, all that great
also mention the fact you have a great new Facebook site and
include the link - if they’re interested they’ll go there, take a
look and hopefully they’ll fan you. You could incentivize this if
its really important to you, like ‘become a fan, get 10% off your
next purchase’. Again you get my drift.
Oh, finally, if you don’t have their email addresses don’t sweat it.
Contact them with a postcard or something similar they can check a
box and return to you if they don’t want to hear from you again.
Same principles, its just that email is soooo much easier isn’t it?
OK, now I’ve finished my cup of tea and hopefully helped you and
maybe some others out there on this great forum of ours I’d better
go make some jewelry Seriously, I really do hope that some of
this makes sense and that it helps you work out the best way forward
on this issue for you and your business
Nicole Taylor, who’s website is coming soon - and no prizes for guessing
one of the ways she’ll be marketing it