I have also been thinking about getting new earring cards, as I am
moving from retail craft shows to wholesale directly to shops and
Got new insight on this Monday, as I spent much of the day in a
"major" (for me!) metropolitan area shopping at very upscale
clothing boutiques for dresses for my 17 year old daughter. At one
shop she got one of her outfits (for my sister to be presented the
OBE by the Queen of England) at half price for $150, but the long
dress she loved was $2,000 - yep, all those zeros!!! - so she did NOT
Anyway, this is the quality of shop we were in all day. So I looked
at what jewelry they had, whether it was a shop I might try to get
my work in, and how the jewelry was tagged and displayed.
Coincidentally, when I got home I had a new catalog from Arch Crown
which not only had similar tags, but actually uses as an example one
of the ones I had seen!
The one I had seen is the MollyBeads on p. 11, which only gives the
company and designer name. Very classic and simple, good branding.
Some were more like the Fuego example on p.18. Some, and I really
liked the way these displayed in these shops, were more the size of
the long thin MolllyBeads, but had two tiny holes at the outside
end, in the earrings went into those. So the earrings hung entirely
off the card and showed against the backing in the display, and the
card said "I’m made by a really cool designer you’ve GOT to have me!"
kind of look. Really worked. All the labels looked very classy. Some
had the web address on the front, in plain sight. Obviously did not
bother the shops! None had any other contact info beyond the web
In one shop they had a wooden frame covered with screening, and
simply hung the earrings on that, with a sign on the top that all
earrings in this display were “x” amount. This was an expensive but
trendy young shop. They also had an old ironing board painted kind of
pink, with leaning against one wall, with jewelry pinned into and
hung from it. Definitely different - but you sure saw it!
Beth in SC who is glad she only has one daughter to clothe!