This is the beginning of the end of (at least) nickel white gold,
perhaps 950palladium will overwhelm palladium white gold. Of course
by “the end” I mean in general preference, not utterly.
Between platinum, palladium, exotic pt sterling, traditional
sterling… all of which are natural white and very high purity, who
needs white gold at all? What advantage does white gold have over
these other options?
I have a couple customers who have in fact banned white gold from
their custom work. They go for 950Pd or 90/10Pt. They avoid 95Pt for
durability reasons as they see them. Folks do have concerns about
palladium and casting, but heck, white gold is a challenge to cast