Hi Arna, the following may make an amusing footnote for your
research paper. A major Sydney jeweller was taken over by a
large estate agent who promptly sacked most of the jewellery
staff and replaced them with real estate and property management
people. I was hired during this period as “executive designer” to
boost the store’s image. I never got a chance.
In the name of economic rationalism, the real-estate whiz-kids
decided that the only way to sort out display priorities was to
measure the cubic volume of all the street front display windows
and calculate the cost of the square meterage based on current
real-estate values for this prime retail position.
They ridiculed the appeal to aesthetic sensibilities of the
store’s talented display staff and steamrollered their policy
over the objections of what was left of the trained jewellery
staff. Their solution to rationalising the window display was to
cram as much stock into the windows as possible to offset the
real-estate value of the window space.
Where there had been eyecatching, elegant displays, suddenly the
windows were a jumbled mess of high ticket items. Sales
plummetted and they wondered why.
All the best with your research,
Rex from Oz (in Sydney)