After a number of different types of display cases, we settled on
Abstracta. We put laminated glass on the tops, glass on the fronts
and plexi on the sides. The cases are graduated sizes, pop-riveted
together, and telescope into each other for packing in our van.
I don’t hang any of my neckpieces. They are displayed flat, on
brushed plexi pads or thick white felt pads. Rings are displayed in
polymer stands I made that look like bone. Earrings are displayed on
slanted stands I made from copper screening given a patina. Covering
the floor of each case (under the pads), I’ve used white
interfacing, interesting, heavy papers, etc. Some thoughts on other
surfaces. cork shelf liner, interesting (unpatterned) heavy papers,
non-stick shelf liner (black or white). Whatever you choose, use it
for every part of your display, for consistency, and do choose
materials that don’t distract from the jewelry.
Best advice I can give. walk the juried shows and take a look at
what other jewelers have figured out. Some of the most interesting
displays I’ve seen recently are very spare and mildly rough
(recycled, unfinished woods, dark jewelry supports). If what you’re
selling is bronze, you probably don’t need the kind of secure cases
that precious metals require. This really allows you to be really
creative designing your display.
Really spend on the lighting. go with lots and lots of LED track
lights. If you don’t have a way to suspend the tracks, build
something that will allow you to do so (PVC pipe works well for this
purpose as there are lots of different fittings available, and no
soldering required). Don’t use elbow, clamp lights. they look so
tacky. I know, PVC sounds tacky, but it can be disguised, carved,
dyed, painted, wrapped, etc. (after all, it’s just faux bone-ish).