Interesting enough, in the midst of our discussion about new methods
(aka metal clay), I stumbled across Diamonds In The Rough Jewelry.
The site starts with “for 2100 years, uncut natural diamonds were
worn by majarahas, kings and queens…” then three diamond rings
appear; one has a blackish diamond and the other two have a
yellow/brown diamonds in their centers. Every rough diamond is held
in place by wrapping them with metal set with “micro pave” diamonds.
Neiman Marcus, Bergdorfs and Hamilton Jewelers all have these
I sat there slack-jawed followed by annoyance with myself that I
don’t have that degree of hutzpa. Then W arrived. They call this
issue “Heavy Lifting”; it is over 640 pages; covers the fall fashion
scene and lo and behold… Diamonds in the Rough was advertising (one
of 603 pages of advertising). One page is devoted to fall jewelry and
what a surprise, Diamonds in the Rough was highlighted (as was
Madison Avenue’s perennial favorite advertiser, Yurman).
I suddenly had a visual of Meryl Streep in The Devil Wears Prada -
she is selecting pieces of clothing to feature and outright asks
"don’t we have anything else from our advertisers?"
So, in the midst of proof, once again, that I need to pull a George
Constanza and do things completely opposite of how I would normally
do them (i.e., to charge way more, to think outside the box, etc)…
I have to question: which comes first: recognition or advertising?