Diamond Empowerment Fund?


Have any of you guys heard of this group? I just saw a commercial for
them and looked them up:

Founded in 2007, The Diamond Empowerment Fund=99 (D.E.F.) is a
non- profit international organization with the mission to
raise money to support education initiatives that develop and
empower economically disadvantaged people in African nations
where diamonds are a natural resource.
Established by individuals and businesses in the diamond and
jewelry industries and others who are committed to the
empowerment of Africa, we believe education is one of the most
critical elements that powers society and empowers individuals
to realize their full human potential. D.E.F. endeavors to
partner with African education organizations that have a proven
methodology for helping young people achieve success through
self-determination, focus, and opportunity.