About ten years ago when I first started posting and following
Orchid, I had a business partner, three full time employees and a
part time bookkeeper and we were doing somewhat over $750,000 a year
in annual sales. Today I have no partner and no employees and I am
selling and making in the neighborhood of $600,000 worth of jewelry
annually (including this year despite the recession) entirely on my
own (well my wife does the books). I find myself with less and less
time and a need to allocate my time carefully. My marketing gurus,
and my own reading of the marketplace, have led me to believe that I
need to be writing a blog and pursuing contacts on an assortment of
social networking sites in order to continue to boost my sales.
Because of my time constraints I don’t believe I can handle the
writing/reading involved in Orchid as well as the other new avenues I
need to pursue.
Consequently this will be my final posting on Orchid (well I posted
something last night and hopefully these will come out in the order I
sent them, so it doesn’t seem odd), or at least until the time when I
add some employees back into my mix (not likely in the next few
years). Orchid has always been a wonderful resource and a lot of fun.
I have met and made some friends over the years, including one who
became extremely dear to me and with whom, despite having never
physically met in person, I communicated with via email and phone, on
a daily basis for over 5 years until he ended up in a nursing home.
For those of you whom I have disagreed with over the years, please
note that disagreement does not indicate dislike. I have many friends
with whom I don’t see eye to eye on a variety of topics but it does
not diminish my friendship with them in the least.
Anyone wishing to see what I’m up to is welcome to go to my website
in about a month and there will be a link to my new blog there,
although it will be focused directly on my customer base and not on
jewelers or jewelry making per se. Those of you already in off list
communication with me are more than welcome to continue to email me
and I am, as always, happy to offer whatever advice I can, or you can
just say hi. I urge all of Orchid to follow their dreams, whatever
they may be, but listen to the posters who have the experience and
knowledge that comes with years of hard work in the field. I will be
watching Orchid for a few more days but as of July 1, I will be
asking Hanuman to remove me from the list. Good luck to you all. To
quote a current (and old) movie: Live long and prosper.
Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC