However, this year has been one of the worst I've ever seen, and
many of my fellow artists (normally very successful) are really
I have found this too especially when people get their electricity
bills. We have a "Carbon Tax" which has made the price of
electricity very expensive. And while some martyrs feel good about
this, they refuse to acknowledge that volcanoes produce more CO2 than
the human race.
However we are "drowning" in pollution as a planet and all we hear
is climate change. Want to lose sleep look up the plastic islands in
the Pacific ocean.
What I have done is to change my price points and products. Low
dollar items sell very well. $50 or less. One range I make are simple
shapes in sterling. Tear drops, squares circles etc. Use.5 mm sheet
cut them out and drill a hole. Use my doming set to curve them.
Polish and put on an ear wire. Cost $5 take half an hour to make
sell for $25 Say profit is $15. Now a 10 hour bench day makes 20 pairs
at $15 profit that is $300 dollars or $1500 a week say $70,000 a year
before tax. A good wage in Australia.
I used to make a much more time consuming version of these and sell
them for $45. Sales dropped when the economy went south.
Changed design dropped price and sell all I can make.
Also have some bread and butter items. Swarovski CZs in easy
set/quick set earrings. Cost $8 in a nice box sell for $20 take
longer to put in box than to make. Do they look good or what! A
customer went to Canada on a tour and they did the diamond thing.
That night at dinner she wore the $20 cubics and said they were
Australian diamonds, the ladies who had spent $5,000 were jealous
LOL. The Signity cut are GIA certified as to the quality of cut and
the greater dispersion makes them look a million dollars. Not great
jewellery skills but great profit and sales.
I do markets and by appointment at my show room. A market is the
best advertising, customers see the product range and the quality.
The cost of a stall is less than an ad in the local paper. And being
the only silversmith for a couple of hundred miles gets me lots of
As well as selling sterling my wife makes jewellery from beads she
sells earrings from $5 and necklaces from $10. Think it is easy to
make bead jeweller, sure is, but if you don't have the design skills
it WILL NOT SELL. AND SHE SELLS A LOT!!!!
So we cater to a wide range of tastes and value. And out sell most
stalls in the markets. And collect orders as well.
Sound easy, well do the hard yards and learn how to make quality and
make it quickly. We have been in this business for decades and it is
the designs and price points that put us ahead of the competition.
I KEEP WITHIN MY SKILL SET FOR MAKING AND SO ONLY MAKE THE BEST
I sell a lot of cabochon bezel set rings. When was the last time you
saw a cab in a jewellery store?
Do we only sell the cheap stuff? No we also sell high quality
designer jewellery for those who have eyes to see.
Like an natural parti sapphire or black opal in a one off 18 kt for
an engagement ring or a unique set of necklaces and earrings for the
So you need a broad range of designs and price points. And you need
to work your arse off as we say in Australia.
As lady friend of mine a professional milliner says, "People buy
sh*t, make sh*t and sell sh*t all. And can't work out crap does not
Then blame the world for not having taste. As they go broke." Sell to
the market you are in.