It depends on the design.
To give you a couple of examples of links Ive been asked to make,
- A shield with a crest thereon is placed so the shield is upright
when the arm is held horizontally and the shirt cuff can be seen.
Any other way would be wrong.
Also you ask the customer how he/she wants the design.
- A circular design with a hand thereon this will still be upright
in the circle when viewed on the cuff.
Both of these were for production runs of of 100 prs of links.
A circular design like the Rotary international one will still be
placed in such a way that the words start at say 8, then round
clockwise to 4 o’clock across the top of the circle.
Similarly I made a collection of round Mercedes Benz blazer/ jacket
buttons. The words also were also from 8 clockwise to 4 o’clock.
Making the buttons was the easy bit. Getting their permission to use
their copyright was well nigh impossible, We found a way around
Their legal wording in their reply was to quote.
“we do not allow any commercial reproduction of our design” So I
chose to give ie not commercial the work away. Then cover the cost by
charging for the packaging!!.
Hope this helps.