The quickie on copyrights, under US law:
I am not a lawyer, but my understanding is:
Copyrights. Put the message “© 1998 yourname, all rights reserved” on
photos, brochures, websites, etc. You then have 7 years to file a
copyright with the USPTMO.
trademarks. If you have a name of something, used as an adjective, then
you can put the words ™ by the name, i.e, thebest™ idea, etc. this
reserves the words as a service mark. If you use this for a long enough
time, and you apply for a registered trademark (you need a patent attorney
to do this), and you spend the bucks (about $2,500, by the tiem you get
doen with all the nonsense you need to do) you can then get a registered
Registered trademarks can be valuable. I recently sold a trademark to
3com, that makes a certain handhled computer device.
But, unless the product is going to be in extremely high volume production
(in this last case, well over 2 million units) and large dollar amounts
(over 1,000,000 million US$ / year) it probably is not worth the expense.
Worry less, sell more