Changes that will occur at Lapidary Journal

Aspire Media’s Interweave Press Acquires GemGroup from Primedia

Loveland, Colorado, September 5, 2006 Aspire Media, LLC, a company
formed by Clay B. Hall to acquire consumer enthusiast media
businesses with the backing of private equity firms Frontenac Company
and Catalyst Investors, announced today that its subsidiary,
Interweave Press, completed its purchase of GEMS Group, a magazine
publisher and event operator for gem, bead, and jewelry arts
enthusiasts owned by Primedia, Inc. (NYSE:PRIM). Terms of the
transaction were not disclosed by Aspire Media or Interweave Press.

GEMS Group Publisher Joe Breck will continue to serve as Group
Publisher of Lapidary Journal, Step by Step Beads, Step by Step
Wire, and Colored Stone magazines and related events from the current
location in Malvern, Pennsylvania. The acquisition also includes
numerous special interest publications, including the Tucson Show
Guide, Wedding Jewelry, Creative Jewelry, and Step by Step Clay
Jewelry; five of the foremost special events in this enthusiast
market, including Jewelry Arts Expo and Bead Fests; and a leading
craft web site.

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